김은미 사진
김은미
직위(직급)
부교수
전화번호
051-510-2541
이메일
eunmikim@pusan.ac.kr
사무실
성학관(#422) 616호
Education
Ph.D. in Business Administration, Korea University Business School, Korea
 
Courses

국제통상론 International Trade

해외시장조사 International Market Research

국제경영경제학 International Business and Economics

국제통상세미나 Seminar on International Trade

국제마케팅 International Marketing

국제경영론 International Business 

 
Research
Article

[2023]

Cho, Jinwan, Eunmi Kim, and Insik Jeong. "Adoption of the 4th Industrial Revolution: evidence from Korean exporters in international markets." Asian Business & Management 22.1 (2023): 164-187.

Cho, Hyo Eun, et al. "Achieving superior performance in international markets: the roles of organizational agility and absorptive capacity." Journal of Business & Industrial Marketing 38.4 (2023): 736-750..

Kim, Eunmi. "Product Strategy and Export Performance: The Roles of Innovation Capability." 인터넷전자상거래연구 23.5 (2023): 135-146.

정인식, 김은미, and 조효은. "글로벌시장과 신제품 출시속도에 관한 탐색적 연구." 국제경영리뷰 27.2 (2023): 1-11.

Cho, Hyo Eun, and Eunmi Kim. "An Exploration of the Organizational and Environmental Antecedents of Entrepreneurial Orientation." Knowledge Management Research 24.2 (2023): 49-63.

이창한, and 김은미. "해외 OTT 서비스의 지속사용의도에 관한 연구: 가치기반수용모델을 중심으로." 무역통상학회지 23.2 (2023): 1-20.

Kim, Jieun, and Eunmi Kim. "The Effects of Perceived Values on Purchase Intention of Luxury Goods for Chinese Consumers." 무역통상학회지 23.5 (2023): 191-207.

이지연, and 김은미. "한국 김치의 종가 (宗家), 대상 (주) 종가 김치의 글로벌 경영 전략." 무역통상학회지 23.3 (2023): 47-64.

HUANG, Jingmei and Eunmi Kim. "How Brand Awareness Strengthens the Relationship between Product Characteristics and Purchase Intention for Brand Extension Products?." East Asian Journal of Business Economics 11.3 (2023): 47-58.

Yao, Chunliang.and Eunmi Kim. "Generic Competitive Strategies and New Product Development Speed of SMEs in International Markets: The Moderating Effect of Market Turbulence." 국제경영연구 34.2 (2023): 1-32.


[2022]

이종태, and 김은미. "국제기업가지향성과 GVC 지속가능성과: 사회적자본의 조절효과를 중심으로." 국제경영리뷰 26.4 (2022): 51-62.

조효은, and 김은미. "Entrepreneurial Orientation and Export Performance: The Moderating Effect of Absorptive Capacity." 국제경영연구 33.4 (2022): 57-77.

이종태, and 김은미. "국제기업가지향성이 GVC 지속가능 성과에 미치는 영향 연구." 무역통상학회지 22.5 (2022): 87-106.

Cho, Hyo Eun, Eunmi Kim, and Gahye Hong. "Entrepreneurial Orientation and Export Performance: Moderating Effect Organizational and Environmental Factors." 경영교육연구 37.5 (2022): 181-195.

Cho, Hyo Eun, and Eunmi Kim. "Entrepreneurial Orientation and Speed to Market." 무역통상학회지 22.4 (2022): 47-62.

홍가혜, and 김은미. "Can Socially Responsible Foreign Firms Attract Local Talents?." East Asian Journal of Business Economics 10.1 (2022): 1-9.

조효은, 김은미, and 정인식. "글로벌시장의 제품 표준화 전략에 대한 실증 연구." 국제경영리뷰 26.1 (2022): 125-135.

홍가혜, 김은미. "다국적 기업의 국가이미지와 현지 CSR 활동의 상호작용이 현지 구직자에게 미치는 영향: CSR 교육 경험 여부의 조절 효과"경영연구, 37(1), 113, pp.147-161

Methakittrakul, Julaluck, and Eunmi Kim. "How Korean Beauty Products Attract Thai Consumers: The Digital Marketing Approach." 무역통상학회지 22.1 (2022): 119-137.

 

[2021]

홍가혜, 김은미, and 이재학. "The Impact of Cultural Orientations on the Effect of Perceived CSR on Affective Commitment: Evidence from Mexican Employees." East Asian Journal of Business Economics 9.2 (2021): 21-30.

정인식, 조효은, and 김은미. "Developing New Products for the Global Market: Does Speed to Market Matter?." 국제경영연구 32.2 (2021): 1-25.

 

[2020]

Robb, Charles, K. I. M. Eun-Mi, and L. E. E. Jae-Woo. "Entrepreneurial Orientation and Export Performance of Emerging Market SMEs: The Moderating Role of Dynamic Capabilities in South Africa." 유통과학연구 18.12 (2020): 15-29.

Robb, Charles, Eun-Mi Kim, and Jae-Woo Lee. "The impact of entrepreneurial orientation on the export performance of emerging economies: a multi-dimensional approach." Journal of International Trade & Commerce 16.3 (2020): 25-42.

김은미, and 홍가혜. "Interaction Effects of the Host Country Image and Cultural Intelligence on Organizational Attractiveness in Emerging Economies." East Asian Journal of Business Economics 8.1 (2020): 71-80.

 

[2019]

"How to attract talented expatriates: the key role of sustainable HRM." Sustainability 11.19 (2019): 5373.

"국제 제품 전략과 수출 성과: 혁신 역량의 조절 효과를 중심으로." 무역통상학회지 19.4 (2019): 1-18.

"Determinants of brand localization in international markets." Service Business 13.1 (2019): 75-100.

"The effect of market orientation on speed-to-market in international markets." East Asian Journal of Business Economics (EAJBE) 7.1 (2019): 39-49.

 

[2018]

"다국적 기업 해외자회사의 현지 CSR 활동이 현지 구직자의 구직 의도에 미치는 영향: 국가이미지의 조절효과를 중심으로." 국제경영연구 29.3 (2018): 61-84.

"An empirical study of the relationship between marketing standardization and performance of Japanese firms in international markets: the moderating role of product strategy." International Journal of Marketing & Distribution 2.1 (2018): 15-24.

 

[2017]

“International orientation and cross-functional integration in new product development” 『Asian Business & Management』 16(4/5), pp.226-252.

“Overcoming country-of-origin image constraints on hiring: the moderating role of CSR” 『Asian Business & Management』 16(4/5), pp.253-271.

“The relationship between export market orientation and export performance for SMEs” 『무역통상학회지』 17(1), pp.73-92.

[2016]

“조직 학습 관점에서 중소기업의 EMO와 수출성과의 관계에 대한 연구” 『국제경영리뷰』 20(4), pp.61-79.

“The effects of brand origin knowledge and consumer characteristics on purchase intention of foreign products” 『경영연구』 31(3), pp.169-197.

“세계로 향하는 한국 디저트 카페: 설빙(雪氷)” 『Korea Business Review』 20(1), pp.177-195.

 

[2015]

“A study of relationship between international orientation and performance in international markets for SMEs” 『국제경영리뷰』 19(4), pp.223-241.

“An exploratory study of product strategy in Korean exporters” 『Review of Business Research』 15(2), pp.33-38.

“다국적 기업의 광고 표준화와 기업 성과의 관계에 관한 실증연구” 『국제경영연구』 26(1), pp.29-53.

 

[2014]

“글로벌 시장의 제품 전략과 마케팅 표준화 간 관계에 대한 실증 연구” 『국제경영리뷰』 18(3), pp.99-118.

“Product strategy and export performance: The moderating role of product innovation capability” 『국제경영연구』 25(1), pp.89-116.

 

[2013]

“글로벌 시장에서 중소기업의 기업가정신과 시장지향성에 관한 연구” 『경영연구』 28(3), pp.105-124.